Add keywords (Bathroom Remodel, Kitchen Renovation, etc.).Specify a style (Such as Craftsman, Rustic or Modern).When you create a new project, for example, you can: One of Houzz’ greatest strengths is that you can provide a wealth of details about each of your projects. ![]() In order to realize your full marketing potential, you’ll need to take advantage of the platform’s generous metadata fields. You could stop there, but you won’t be getting the most of Houzz if you do. ![]() Create a new project (as opposed to adding a photo to an existing project).Hover over Your Houzz in the upper right-hand corner.Upload your photos and then add metadata.A lot depends on the nature of your product or service (such as whether you’re an architect, contractor, artisan furniture builder, or interior designer) and how you want to market your brand.Ĭreating a new project is easy enough. You can focus on a house profile or a product line, a certain style, specific rooms, renovation projects, or geographic locations. The average person will make their “project” with little rhyme or reason, but businesses should take a more strategic approach. The Houzz experience centers around “projects,” groups of related photos devoted to a particular theme, such as California dwellings, cottage-style homes, modernist rooms, and much more. If your pictures do make the cut, your profile (and your brand) can get a huge visibility boost. It’s worth taking the time to get it right. Obviously, high-quality images rich with metadata and descriptions will give you a lot more mileage than low-resolution images or hastily composed photographs. In order to rise to the top, you need to curate content that people want to see. Here’s the thing: Houzz doesn’t allow anyone to pay for a featured spot. In other words, businesses that want to get the word out on Houzz must learn how to use their photographs to tell a great story. There are places for articles and videos, but incredible images remain the heart and soul of Houzz. ![]() Browse through the site and you’ll find a wealth of beautiful photographs – featuring porches, living rooms, dining rooms and foyers. Here’s a step-by-step guide to doing just that!Īt its core, Houzz is a visual platform. So how can you expand your reach and get maximum exposure for your brand? To begin with, you need to master the art of creating Houzz projects. The platform allows interior designers, architects, builders, remodeling businesses, furniture makers and more to show off their stuff, whether that be a modernist chair, an impeccably designed living room, or even a historical mansion. Many people browse through Houzz to get inspiration for their next remodel, but Houzz marketing can also be a powerful weapon in a business’s arsenal.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |